How to Choose a Wedding Florist

Dallas Wedding Florist is a fusion of artist and designer. Their job is to transform your wedding vision into reality.

Before meeting with a prospective floral designer, have a Pinterest board, fabric swatches of your dresses and bridesmaids’ attire, and pictures of bouquets and centerpieces you love. This will be a huge help to the florists.

Florists' Review's “Top 50 Wedding Florists of 2023” | Florists' Review

As you search for wedding florists, it is important to understand your style and communicate that to the potential vendors. You should also be familiar with the types of flowers and greenery available each time of year to make informed decisions about what arrangements work best for your vision.

For example, tighter bunches of traditional flowers such as roses and peonies evoke a classic or vintage look. Oversized bouquets that incorporate a lot of greenery, such as pampas grass or ferns, tend to have a rustic or nature-inspired look. Flowers like orchids and calla lilies are often used to create a modern or avant-garde style.

Establishing your color palette is also important, as this will help you connect floral elements to your overall wedding aesthetic. For instance, you could use a specific flower or type of greenery that has a special meaning for you or your S.O.

If you need to figure out your style, consider looking through pictures of bridal bouquets, boutonnieres, and centerpieces to get an idea of what you are drawn to. You can also ask your friends and family members if they have worked with a particular wedding florist, as they can give you recommendations based on their experiences.

Once you’ve narrowed down your search, it’s important to take the time to visit each florist’s website and social media accounts. Every reputable wedding florist will have a high-quality portfolio showcasing their most recent works, likely including styled photos from real weddings. Strong recommends checking out a vendor’s “tagged” photos to get a more multi-dimensional sense of their work.

Before you start contacting florists for quotes, knowing the kind of budget you want to work with is helpful. Wedding florals are costly, and you want to ensure your florist is a good fit for your vision and your wallet.

A reputable florist will have a high-quality portfolio that showcases their work, including real weddings and styled shoots. Please look at their website, social media accounts, and Instagram-tagged photos to see examples of their work that align with your vision.

Once you’ve narrowed your search, look at their pricing page to see how much they charge for flowers and services. Some florists have a minimum order amount, so factor that into your budget.

If you’re working with a budget, consider asking about discounts or add-ons. Some florists may offer package discounts, while others have seasonal or holiday promotions that can save you money.

Florists are part of a larger wedding industry and are as likely to have business skills as floral design expertise. They may have additional fees for delivery, setup, or rental items. They’ll also need to recoup costs for sourcing flowers, foliage, and expenses associated with operating their business (i.e., insurance, licensing, a storefront).

Visit the florist’s storefront or studio and ask to see their work in person. This is a great opportunity to get to know the team and learn more about their process. In addition, if they have any samples of past projects, ask to borrow them so you can compare styles and see what works best for your vision.

Once you’ve narrowed down your list of potential florists, ask for their recommendations based on the style you are going for. The florists should be able to provide you with pages and pages of ideas that match your vision. Be sure to include pictures of bridal bouquets, boutonnieres, and centerpieces that you like. This will help the florist better understand what you’re looking for and how much flowers and greenery are needed to complete your design.

Florists often have packages to help you stick to a budget and theme. Suppose your venue can only fit a certain amount of flower decor. Consider a standard floral package with worn flowers, table runners, ceremony decorations, and other decorative pieces. On the other hand, if your wedding is a grand affair and you want to cover every inch of the venue with gorgeous blooms, a premium floral package might be the way to go.

Additionally, if your florist has worked at your venue before, they can recommend what floral elements work best in the space. However, when asking for recommendations, be wary of recommended vendor lists that don’t prioritize diversity. It’s important to be open to the florists’ suggestions, as they will understand current wedding trends and how to create designs that work for any budget. They will know where it makes sense to splurge and where to save, and they can help you find a balance that will make everyone happy. To ensure your florist can meet your expectations, starting the search process at least six to eight months from your wedding date is best. This will allow you to find a talented specialist who needs to be booked up for your big day.

As you narrow down your list of potential florists, ask each to prepare a proposal based on what you’ve told them about your vision and budget. This will allow them to compare their ideas with yours and show off their creative skills.

When reviewing the proposals, pay close attention to each vendor’s pricing structure. A reputable wedding florist will be transparent and explain how much each floral element costs. This will help you stay within budget and ensure the final design meets your expectations.

After evaluating the proposals, decide which florist fits your wedding best. Schedule a follow-up meeting to discuss the details and clarify any remaining questions if necessary. It’s also helpful to provide the florist with a color scheme or other specifics that can guide the creation of the bouquets, boutonnieres, and centerpieces.

Some professional wedding florists have e-commerce sites where clients can book consultations, purchase products, and pay for their services online. These types of sites are a convenient and time-saving way to do business. Others work with event planning companies or venues offering comprehensive wedding planning services. These professionals may use in-house florists to handle all aspects of the wedding.

A successful wedding floral designer must have a combination of business management skills and creative talent to thrive in the industry. If you want to start your own floral design business, it’s essential to establish the proper systems and policies to ensure that your clients receive a professional and efficient experience. You’ll also need to develop a strong online presence and invest in printed marketing materials like business cards, brochures, and flyers.

Choosing your wedding florist is one of the most important decisions for your big day. But rushing into this vendor booking process isn’t in your best interests–it can lead to miscommunication, missed deadlines, or even a major budget buster. To ensure a seamless planning experience, book your florist nine to 10 months before your wedding date.

During this time, you’ll have plenty of opportunities to go back and forth on ideas and get into the specifics of what you want your floral design to look like. It’s also a great idea to start researching wedding flowers and styles so you have a clear vision of what you want your bouquets, centerpieces, boutonnieres, and other arrangements to be.

Florists tend to specialize in certain types of floral designs, so take the time to review their website, Facebook, and Instagram accounts to see if they have a style that fits your vision. Remember, a good florist is a fusion of an artist and a designer, so you want to be sure their aesthetic aligns with yours.

Once you’ve narrowed down your options, bring an estimated floral count to your initial consultation. This will help your florist give you a quote that will stay the same after your first meeting.

One common mistake couples need to correct is searching for a florist based solely on price. While your budget is a priority, I recommend starting your search based on the florist’s overall design aesthetic. That way, you can be confident that they will know how to create the most impact with your budget and that they’ll be able to deliver the style you desire.

Fernando Edwards